Selected Work

A wooden desk with an Apple MacBook, a stack of magazines, notebooks, and pens inside a well-lit room with a large abstract painting on the wall and a window showing trees outside.

Every project is different, but the approach stays the same. Thoughtful, practical work that improves performance and creates a better experience. The focus is always on meaningful changes that make things work better, both for the business and the people using it.

TWYG Skincare

Decorative skincare products and boxes labeled 'TWYG' arranged on a white surface with a plain background.

Implemented a loyalty programme and developed the Klaviyo setup, including survey flows and automated follow-up emails. Used customer insights to guide ongoing improvements across campaigns and the site experience.

tahi Skincare

Three bottles of skincare products, including toner and cleansing oil, submerged in water on a rocky surface.

Supported the launch of a Shopify store, working across both design and technical setup to create a clean, functional site. Built out the Klaviyo system, including flows, campaigns, and segmentation. Also implemented a loyalty programme to support retention and repeat purchases.

The Gut Cø.

A white resealable pouch labeled 'The Gut Co PROTEIN (collagen + WPI)' with a plant-based design, placed on a white surface against a white background, with a black vanilla bean pod beside it.

Supported both marketing and technical setup, including refining Klaviyo flows and analysing customer data. Implemented key ecommerce features such as subscriptions, metafields, and loyalty. Ongoing work focused on improving performance through continuous optimisation.

Colorful ceramic or plastic vases and containers on wooden shelves, with the top shelf holding cups and small containers, and the bottom shelf displaying aromatic bottles and dispensers, possibly in a home decor or gift shop.

Objects Design Store

Provided end-to-end support across site optimisation, SEO, and product merchandising. Built and managed the Klaviyo system, alongside ongoing campaigns and promotional activity. Continued to support site improvements, product launches, and performance updates.

Google Analytics logo featuring a bar graph icon and the text "Google Analytics".
WordPress logo with a black and gray circular icon to the left, and the words 'WordPress' in blue and gray text to the right.
Black Squarespace logo with a stylized 'S' symbol and the word 'SQUARESPACE' below.
Green shopping bag with a white 'S' logo on it.
The word 'kliavivo' in large, dark gray, serif font on a black background.
Meta logo featuring a stylized blue infinity symbol followed by the word 'Meta' in dark blue text.